THE JAMMIE CLAUS COMPANY

A children's book gift set about Mrs. Claus who delivers pajamas on Christmas Eve. The goal of the identity was to appeal to the playfulness of childhood while empowering women and promoting female leadership.

(left) Tradeshow signage to help explain how to start the new tradition of "Jammie Claus." 
(center) Shipping inserts that were included with every online order: a "postcard" from some characters in the book to excite children and introduce other available products
(right) Opting for coloring bookmarks instead of traditional marketing flyers allowed for the company to gift something to children (and adults!) that also contained all the company and product information.